Our
mission
Our mission
At Mission in a Bottle, our mission is to shape a wine world that’s equal and sustainable, where everyone can celebrate life.
Mission in a Bottle is a movement to raise awareness about the challenges and issues in the wine industry. We raise our voice by offering high-quality, accessible wines that empower individuals to make conscious choices and tell the stories that need to be told. With every sip and every bottle, we contribute to a more equal and sustainable wine industry, from grape to glass. We uncork happiness to celebrate life one bottle at a time.
Cheers to life!

What we stand for
Fair & Equal
Mission in a bottle supports female (and underrepresented) winemakers to break through bias stereotypes and offers them equal opportunities, equal rights and equal pay equality.
Purpose & Change
The purpose of our profit is to propel positive change.
As much of our profit as possible, but at least 20%, will be donated to charities that focus on improving equality (in whatever way shape or form).
Pure & Honest
We are passionate about transparently, purity and honesty, and you can see it shining through in both us and our products! We're open about who made it, where it comes from, what's in it, and what we do with the profits.
On a mission with Maud

Meet the founder
After leaving my corporate job I needed a break. I left for Lisbon for a few days. I knew that whatever came next had to include my passion for diversity, equality and sustainability. Little did I know that a chance meeting in a local bar would int
roduce me to Elias and Patricia, enthusiastic winemakers bursting with knowledge and horror stories.
Our conversation led to an in-depth discussion about gender differences in the wine industry and the invaluable contribution of women winemakers in making top wines.
Inspired by this meeting, I made a bold decision to support Patricia by pledging to produce 2,000 bottles of her delicious wines. Back in the Netherlands, what began as a simple pledge soon snowballed into an impact company!
Maud Kleuskens – Founder MWM
We are thirsty for change
Made with Maude is about making a positive change in this world together. It's a movement.
Movement to offer women the opportunities that they deserve. A movement to contribute to an equal world.
We do that through our wines. And through our foundation.
We donate 20% of our turn-over and 2% of profit to the Made with Maude foundation.
As a start-up we had a hard time choosing what cause we would donate this money. There are so many crucial pieces to the equality puzzle. When we learned that access to healthy meals for children is a foundational step towards fostering a healthier, more educated, and equitable society we felt that was the right choice for the moment. These healthy meals create a ripple effect that benefits individuals and communities on multiple levels, from health to economic stability and social inclusion. A perfect match with our mission.
So for every bottle sold, we donate a meal. Our partner, Food for Life, ensures these meals are prepared and delivered to those in need.
“Join us to create equal opportunities for all.”
Our commitment as a B Corp Certified Organization
If you don’t know what B Corp is: it’s the only business certification that measures a company’s social and environmental performance. After a hell of ride, we managed to become B corp certified in May 2024. Scoring 97.6 points, well above the required 80.


Our mission:
At Mission in a Bottle, our mission is to create a wine world that is equal and sustainable, where everyone can celebrate life. We work with winegrowers and winemakers who share our values to create remarkable, approachable wines that support the well-being of both people and our planet.
The challenge:
Mission in a Bottle addresses the challenges of inequality and environmental sustainability in the wine industry by making high-quality wines in a way that benefits both the people who work in the wine industry and the planet. We uncork consciousness to celebrate life and stand for:
Mission
in a bottle

Our mission
(in a bottle):
At Mission in a Bottle, we are building a movement to raise awareness of the challenges and issues in the wine industry. We are making our voices heard by offering high-quality, accessible wines that empower people to make conscious choices and tell the stories that need to be told. With every sip and every bottle, we are contributing to a more equal and sustainable wine industry, from grape to glass. We are uncorking happiness to celebrate life, one bottle at a time. Cheers to life!
Treating people fairly and ethically
- Equal opportunities
- Equal pay
Inclusive environment
Towards a regenerative future
- Vineyard Sustainability
- Supply chain sustainability
- Sustainability of packaging